La Maison B. Amal is a fashion house born from the dreams and creativity of Bouchra Osman and her daughter, Hanaa Osman, who together have embarked on a journey into the world of fashion.

The story begins in the vibrant city of Casablanca, where Bouchra discovered her passion for fashion at a young age. Immersed in art and style, she began her fashion education in Casablanca before moving to London. However, life took a different path when she married, and her dreams were set aside. Yet, her love for creativity never faded. The home she created was filled with fashion magazines and décor books, inspiring everyone around her.

Recognizing the treasure trove of ideas her mother held, Hanaa was compelled to bring them to life. Taking the leap, she began sketching her designs, and in doing so, uncovered her own passion for fashion. This led her to enroll at ESMOD, a prestigious French fashion institute in Dubai, where her journey was truly transformed. Here, Hanaa gained insight into the extensive design process and the broader fashion industry.

La Maison B. Amal is more than a brand—it is a tribute to Bouchra’s vision and the strength of women everywhere. Together, they create timeless, elegant clothing that empowers women to pursue their dreams, no matter how distant they may seem.

At La Maison B. Amal, there is a belief in the beauty of innovative simplicity and superior quality. Each design reflects a commitment to craftsmanship and the stories that deserve to be told.

As the journey of La Maison B. Amal continues, Hanaa and Bouchra invite you to celebrate the art of fashion and the power of dreams alongside them. The future holds many exciting creations, and they look forward to sharing them with you.